Alice dragged her boyfriend by the hand down the wide hallway with painted black walls. Alternating, there were cut out sections of the wall that gave brief glimpses of the store as they moved towards the back, and with each open aired space, they both caught a lungful of the sweet fragrance being pumped into the air system—it was a bit like cotton candy, but with enough of a hint of spice to mature the aroma a bit. It definitely stimulated their senses. The sounds of a European indie rock band were similarly being pumped through the sound system, aggressive enough to generate adrenaline, but not so much as to be overwhelming. It was almost as if all of the senses were placed into the perfect balance—being prepared before the DM shopping experience that she had heard so much about.